Finding your niche in a populated marketplace can be difficult. It’s like finding a needle in a haystack. A niche market is a segment of the market which a specific product is focusing. Back in the early days, being creative was a matter of survival. If we couldn’t think our way…

View Post

So, it was a cold wintry day at the office and I was minding my business like I always do. Typing a document and secretly showing off my typing skills by making loud clicky sounds while making loads of mistakes. Since no one was actually reading what I was typing,…

View Post

Ash & Campbell are geared towards promoting the African cultural heritage by adorning their clients in unique chic ready to wear outfits. The company started out as a way of reaffirming the beauty and uniqueness of African prints popularly known as Ankara. Ankara, the fondly called African fabric in Nigeria, has…

View Post